In Brisbane’s inner-western suburbs, styling your property for sale can significantly increase your chances of achieving a great sale price.

Professional stylists are now regularly being consulted by homeowners, to help them improve their chances of selling and to achieve the highest possible sale price.

The art of property styling involves sparking excitement and desire among buyers in the initial discovery of the home.

Creating an emotive feeling when they see the photos online or walk through the property for the first time, establishes an emotional bond between the buyer and the home.

Brisbane interior stylist Shane Calvino says “When you bring your property to the market, you need to put your best foot forward. One of the most important steps is making the house look gorgeous.”

With 25 years’ experience in styling, Shane understands how art, furniture and accessories can help homeowners achieve the highest sale price.


5 bedroom house in Auchenflower has been styled for sale

Sold | 92 Haig Road, Auchenflower $1,280,000

“Furniture actually makes a room look bigger, not smaller and professional styling can help take away the spatial question marks that buyers see” says the director of Calvino Designs.

Professional styling illustrates the enviable lifestyle that the property offers. Each room is optimised to demonstrate how the space could be used and shows how easily the buyers could live there.

When buyers feel sentimental towards a property, their emotions come into play as they realise ‘this is the one’. Ultimately, this emotional connection is what delivers the best sale price in the market.

Enhancing the charm of an original home

From humble apartments to million-dollar Queenslanders, professional styling can achieve a premium result regardless of the value or type of home being sold.

In older properties, professional styling can draw attention away from imperfections and focus on the lifestyle on offer.

Property styling for a cottage in Toowong enhances its appeal

Sold | 43 Vera Street, Toowong $745,000

Instead of opting for a property which has been fully renovated, a buyer might choose a home which perfectly captures the indoor/outdoor lifestyle they desire.

If the home feels right, due to the art of property styling, a buyer may be more ready to compromise on some of their requirements.

Property styling costs

The costs involved in professionally styling a property vary depending on the size of the home and the amount of furniture required.

Base packages could include simply dressing the property for around $1,800 or if needing to furnish the master bedroom, dining and lounge room, these can start from around $3,000-$3,500.

For large family homes with multiple living areas, outdoor spaces and 5+ bedrooms packages can be closer to $10,000.

Interior styling used to sell a Queensland in Toowong

Leased | 75 Woodstock Road, Toowong $1,550pw

The initial outlay may feel like a large investment but the return can be extremely worthwhile.

As more buyers inspect the property, drawn in by the stunning presentation, it creates an opportunity for competition in the market if several buyers fall in love with the home.

The return can be seen in a quicker sale and a higher sale price.

Achieving a great sale price

As property styling becomes more common throughout suburbs such as Toowong and Indooroopilly, it does pose the question – is professional styling necessary to sell your home?

It certainly offers many benefits, and time and time again, presentation has proven to be a key factor in achieving the highest possible sale price.

For your home to compete with other homes, you need to be at the same standard, if not better.

Sold | 6/18 Central Avenue, Paddington $330,000

Free property styling consultation

As part of our complimentary services, our clients have the choice to take advantage of an in-home styling consultation with Calvino Designs.

Shane will meet you at your property and give you advice on which rooms would be best to style, along with colour palettes and tips to presenting your home at its best.

“Styling is an artform to me. It’s about layering and creating a luxe lifestyle that is alluring to the prospective buyer.”

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