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How to market your home to achieve the best price

How to market your home to achieve the best price

Advertising your home to achieve the best sale price does not have to cost you a fortune. It does however, require a strategic marketing campaign which is specifically targeted and tailored to your property. As a boutique agency, we provide innovative advice and select the most cost-effective campaigns for our clients.

Here, we look at which marketing strategies you can use to maximise your property’s exposure and achieve a premium sale price in any market.

The first step is always presentation. Getting this right is crucial in achieving the best sale price for your home. As part of our preparation plan, we arrange any trades or services which will help refresh your home to its absolute best. Our interior stylist will then provide a complementary in-home consultation, offering advice and tips to style your property beautifully.

real estate agent toowong
Sold off-market: 30 Lodge Street, Toowong $920,000

Whilst your home is being rejuvenated, we take this time to contact our exclusive client database and reach out to buyers who may be interested in your property. The opportunity to view a home before it is launched to the general public can often spark serious interest among buyers. 30 Lodge Street, Toowong is an excellent example of this, which recently sold off-market for $920,000.

In addition to contacting our client database, we go a step further in offering a sneak preview of the property on social media. This tactic has been successful in the past as it targets buyers and tenants who may have missed out on a property and are eagerly awaiting something new to come to market. Using this strategy, 40 Orchard Street, Toowong was recently leased through an Instagram campaign for $805pw.

Leased via Instagram campaign: 40 Orchard Street, Toowong $805pw

When your home is ready to launch online, the first 14 days of the campaign are the most crucial. Buyer activity is at its highest, as is your property’s positioning in online search results. According to realestate.com.au 53% of consumers don’t look past the first page. Because of this, our strategy for each property is highly calculated.

We strategically launch each of our properties online as a ‘Premiere’ listing on realestate.com.au which dominates the top of the search results with the biggest advert. Not only do Premiere listings attract 5.5x more enquiry but they also sell 49% faster than standard adverts. The launch online also coincides with the signboard being erected and flyers being distributed throughout your neighbourhood, maximising its exposure.

Once your property is live, we use targeted advertising to put your property in front of active buyers who have been searching for similar homes. Your property will start appearing across thousands of leading websites including Facebook, Seek, news.com.au and eBay, reaching buyers who are actively searching for homes just like yours.

After the first week of advertising when buyer activity starts to soften and the excitement around a ‘new’ property begins to wear off, we target buyers who may not yet have seen your home. An email brochure of your property is sent out to buyers who have registered through realestate.com.au, boosting interest and increasing property views and enquiries.

With every step, we are strategically boosting your campaign to reach the entire buyer market. As more interest is generated, the increased buyer activity creates competition in the marketplace which is the optimal environment for achieving the best sale price for your property. Come find out why we’re the best real estate agent in Toowong!

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Byrony O'Neill

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