How technology has revolutionised the Real Estate industry.

Byrony O’Neill is part of a new real estate generation. New ideas, new technology, new approach and a whole new attitude. The days of an agent simply listing your property by placing an advertisement in a newspaper and a card in a shop window are gone, the internet and e-marketing technology have revolutionised the property sale process. More than ever before, your appointed real estate professional has to be technology aware and a marketing expert.

In the past buyers would wait patiently for the weekend paper to come out, make a list of open homes and spend their Saturdays trying to spot a new ‘for sale’ sign which had finally appeared in their favourite street.

Fast forward to today, and you’ll notice that the bulk of any buyers search is now done from the comfort of their home. Technology has changed the way people buy and sell property by providing much of the information they need to make that big decision, so readily available.

Mobile apps allow buyers to view flood maps, school catchment zones, estimate commute times, calculate mortgage repayments and show a suburbs lifestyle, with just a quick click of the button.

Before they’ve even made an appointment to view the property – buyers have visualised the layout with interactive virtual tours, decided what renovations they would make by assessing the floor plan and secretly scouted the neighbours using Google street view.

We have adapted to these changes in technology by using a stylist ensuring an emotional connection with the buyer is established, drone footage and video walk-throughs to reach a wider audience through social media, and captivating photography to immediately engage with buyers.

With such a wealth of information now available to buyers, it’s important your appointed agent knows what it takes to reach the full market and for your property not to be dismissed before buyers have even set foot inside your door. Should you wish to discover more about our new approach to real estate, please contact Byrony today on 0412 132 480 or 07 3876 8226.